Solutions · Healthcare
Clear public information for complex care journeys.
Help patients and referrers navigate your organisation, locations and service information. Keep marketing content separate from clinical advice and private care systems.
Every channel, one connected system.
The audit covers search foundations, speed, AI discoverability, trust signals, mobile and social footprint. Local search and content are scoped services; review requests run through WhatsApp AI.
Watch the whole filmThe public customer journey
From a service search to the right team
Follow the steps a visitor takes before contacting your team, and decide where the experience needs attention.
Find the organisation
A patient or referrer looks for a provider, department or location.
Navigate the services
Public information distinguishes departments, facilities and their responsibilities.
Understand contact routes
The visitor identifies the appropriate team and the published next step.
Continue in the right channel
Your organisation handles the enquiry through its approved patient or referral process.
What to improve within an agreed scope
Agree the pages, channels and handoffs to improve. We confirm the scope and approvals before work starts.
A coherent service structure
Use an agreed naming system so people can distinguish departments and locations.
Information ownership
Give clinical and operational information a named reviewer before publication.
Clear public contact routes
Explain where general enquiries should go without collecting patient records on marketing pages.
Consistent language
Prepare English and Arabic content from the same approved facts and clinical terminology.
Start with evidence and a clear scope
A public-site audit is not a clinical review, accessibility certification or assessment of patient safety. It does not access patient records, referral systems or clinical software. Your qualified team remains responsible for medical information.
See what the audit covers, review the plan details or discuss the scope with us before ordering.
How the scoped work moves forward
Map the public routes
Choose the departments, locations and enquiry routes in the written scope.
Review with the right owners
Draft from approved source material and route it to clinical, operational and brand reviewers.
Publish with ownership
Check the agreed public routes and document who maintains each information set.
Before you start
How is this different from the clinics page?
This approach addresses organisations with multiple departments, locations or referral audiences. Clinic work can focus on an individual practice and its reception route.
Does the audit assess medical accuracy?
No. Your qualified clinical reviewer must assess and approve medical information.
Can we include several facilities?
Yes, when the facilities and work are explicitly scoped. The standard audit remains a public-site check with the published scope.